The First Call’s Scorecard, a compilation of the golf industry’s news for September 23-29, 2023.
BUSINESS
▪️Golf Datatech: Publishes its August National Rounds Played Report, which shows that U.S. rounds were up 0.1% for the month and 4.1% YTD, when compared to August 2022. … Club Champion: Announces a content partnership with Me and My Golf. The online coaching team will make appearances on Club Champion channels and create branded content for its own channel that speaks to the Club Champion mission of lower scores. … Synergy Group Marketing: Unveils rebranding and the company now operates under the name Synergy Group Sports Marketing (SG Sports) and narrows its focus exclusively to the sports industry. … Uneekor Golf: 'Golf More' promotion ends Sept. 30. Consumers can save up to $3,000 on a Uneekor launch monitor through Sept. 30 at Ace Indoor Golf and other resellers.
COURSES / COMPETITION
▪️The Preserve GC: Carmel, California, club to host the 31st Stocker Cup, Oct. 18-21, followed by the Cal Poly Invitational starting on Oct. 30. … Arizona Biltmore GC: Phoenix, Arizona, club's former Adobe Course has been redesigned and rebranded, and will open for daily-fee and member play in early November. … Solheim Cup: Tickets for the 2024 Solheim Cup at Robert Trent Jones Golf Club in Gainesville, Virginia, Sept. 10-15, are now on sale. Fans can purchase tickets or view details on ticket options at SolheimCupUSA.com. … USGA: Announces that Scioto Country Club, in Columbus, Ohio, Oak Tree National, in Edmond, Oklahoma, and Crooked Stick Golf Club, in Carmel Indiana, will be the host sites for the U.S. Senior Open Championship in 2026, 2027 and 2028, respectively. Each club has previously hosted the championship. Scioto also will host the 2036 U.S. Amateur Championship.
GEAR
▪️The Indoor Golf Shop: Launches 'The Approach' campaign, which presents seven DIY simulator enclosures alongside expert tips, seasonal offers and resources. … On Course Foundation: Names Dormie Workshop as the official headcover of the 2024 Simpson Cup, On Course Foundation's annual event, which is being played through Sept. 27 at Royal Lytham and St. Annes Golf Club in England. … Golf Pride: Partners with Stephen Curry’s Underrated Golf and will introduce a limited-edition golf grip kit highlighting details of the synergy between the two entities. The company's investment will help fund college scholarships and employment internships.
PEOPLE
▪️GolfTrainingAids.com: Partner Sure-Golf inks European Tour player Edoardo Molinaro, who becomes a product ambassador and will collaborate with instructor/inventor Dan Frost to develop training aids. … SuperStroke: Inks golf influencer Mei Brennan as a brand ambassador. Social media content creator is playing and promoting the brand’s grips.