The First Call’s Scorecard, a compilation of the golf industry’s news for July 1-7, 2023.
BUSINESS
▪️Troon: Acquires Applied Golf Management and will manage the New Jersey-based golf and hospitality management company's portfolio of 13 public and private golf facilities in New York, New Jersey and Florida. … Troon, Invited: Troon acquires 18 Invited club management and consulting agreements. … Majesticks GC: Announces partnerships with Redvanly, a family-owned U.S.-based athletic apparel brand, and Seamless Digital. Majesticks GC is one 12 teams competing in the new LIV Golf League and features Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter as team members. Redvanly has worked with the team members to produce a custom Majesticks GC apparel line, while Seamless Digital will integrate dynamic advertising technology on the players' golf bags, providing the ability to change branding in real time and to create campaign-led messaging. … LIV Golf, ReachTV: Announce that live Friday tournament coverage and non-live past tournament coverage will air non-exclusively in U.S. airports through an agreement with ReachTV. LIV Golf tournament coverage will be distributed to 2,500-plus airport screens inside airports, plus 500,000 hotel rooms across North America, to reach more than 50 million monthly travelers. … PXG: Atlanta facility partners with STEM Atlanta Women for the 'The Science of Golf' experience that provides students a perspective on golf through STEM and sports. … Troon: Celebrates Troon Family Golf Month in July. Courses will amplify family golf initiatives with instructional programs, events and tournaments while July 30 will allow families to enjoy golf together at Troon-affiliated courses.
COURSES / COMPETITION
▪️USGA: Pine Valley Golf Club, in Pine Hill, New Jersey, has been chosen to host the 2034 Curtis Cup Match. The club has previously hosted the 1936 and 1985 Walker Cup Matches. The 2034 Curtis Cup will be the 64th USGA championship held in the state of New Jersey, fourth-most among all states. … Piza Golf: Golf course design firm introduces the 18-hole championship golf course prominently featured within Zitara – Ciudad Residencial, a master-planned community in Aguascalientes, Mexico. The par-71 course spans the entire community and measures 7,000-plus yards from the tops. … NBC Sports Next: GolfPass publishes Top 100 Walking Courses. First-of-its-kind ranking of the best public golf courses for walking in the United States lists Pebble Beach Golf Links at No. 1. … West Bay Club: Estero, Florida, club is ranked on Golfweek's Top 200 Residential Private Golf Courses in the United States list for the second year in a row. West Bay is currently No. 142.
GEAR
▪️True Spec Golf: Watch Super Bowl LVI champion wide receiver Odell Beckham Jr. gets fitted for clubs by True Spec Scottsdale East in Arizona. … GolfTrainingAids.com: Debuts the Sure-Strike training aid. Developed by teaching pro Dan Frost, the aid is an adaptation of the Sure-Set and adds an additional hinge to allow golfers to train with the device pointing down. … SuperStroke: Rickie Fowler used the Zenergy Tour 3.0 17-inch putter grip to win the Rocket Mortgage Classic playoff victory. … Tour Edge: Bernhard Langer set the PGA Tour Champions record for career wins (46) when he won the U.S. Senior Open.
PEOPLE
▪️Audubon International: Nonprofit organization welcomes Henry Wallmeyer, president and COO of ClubWorks, and Bryan Stromme, VP of agronomy at Century Golf Partners, to its board of directors. … Youth on Course: Hires Steven Martin as CMO. … Jennipher Satterly: Acclaimed artist is chosen to create the official painting of the 78th U.S. Women's Open at Pebble Beach Golf Links.